

Map Brain Communication is the first Italian Neuromarketing Company. Founded in Prato, Italy, in 2006, Map Brain Communication can help you understand consumers' engagement with you brand and products, neurologically measure advertising impact and, therefore, optimize your communication campaigns.


Neuromarketing is a new field of neuroeconomics that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain response to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain's response.
What is Neuromaketing
Neuromarketing can help marketing analysts to neurologically measure consumers' preferences, as the verbal response given to the question, "Do you like this product?" is no more the true answer.
Advantages
Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.
Technology
Galileo Eb Neuro Mizar 40
Tobii T60 Eye Tracker
Solutions
Data are acquired, processed and delivered through proprietary Map Brain Communication protocols.
Business value of neuroscientific research solutions is selfexplanatory, we can see what consumers think.
More info
Every brand has a core. Every brand marketer believes consumers know what it is. Consumers may have a different idea. Learn how Map Brain Communication captures the 'cognitive impact' of your brand, advertising, product, nad messaging with your consumers.
Advertising Effectiveness Analysis
Brain imaging and brain activity analysis (consumer attention, preference, memory testing) while watching advertising and commercials.
Brands and Pack-systems Effectiveness Analysis
Brain imaging and brain activity analysis (consumer attention, preference, memory testing) while watching brand, packagings, products and items.
Sales Force Training
Training courses and workshop aimed to increase knowledge of brain functions and to develop specific skills in decision making processes
Neuromarketing Consultancy
Tailored consultancy services, based on Map Brain Communication neuroscientific know-how in order to support marketing and communication initiatives and to increase their effectiveness.
Neuromarketing in Italy and all over the world is the new frontier in market research and consumer understanding. Map Brain Communication works with clients who really want to apply innovative research techniques within business contexts in order to improve selling.
Map Brain Communication cooperates with leader companies in market research, Information Technology, relationship marketing, scientific research, strategic consultancy on consumer and communication.
Map Brain Communication srl
Via Rimini 37, 59100 Prato (PO)
tel. +39 0574.33198
fax.+39 0574.449886
info@mapbrain.it
P.IVA 02022280974

Antonello Grippo
Neurophysiologist | University of Florence












