Mapbrain Communication

Map Brain Communication is the first Italian Neuromarketing Company. Founded in Prato, Italy, in 2006, Map Brain Communication can help you understand consumers' engagement with you brand and products, neurologically measure advertising impact and, therefore, optimize your communication campaigns.

Neuromarketing is a new field of neuroeconomics that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain response to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain's response.

What is Neuromaketing

Neuromarketing can help marketing analysts to neurologically measure consumers' preferences, as the verbal response given to the question, "Do you like this product?" is no more the true answer.

Advantages

Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.

Technology

Galileo Eb Neuro Mizar 40
Tobii T60 Eye Tracker

Solutions

Data are acquired, processed and delivered through proprietary Map Brain Communication protocols.
Business value of neuroscientific research solutions is selfexplanatory, we can see what consumers think.

More info

Neuroeconomia, neuromarketing e processi decisionali

F. Babiloni, V.M. Meroni, R. Soranzo
Springer-Verlag, 2008

"L'applicazione delle neuroscienze al marketing ha come obiettivo ultimo la conoscenza di come il cervello possa creare, immagazzinare e richiamare informazioni circa i prodotti e le marche di beni e servizi nella vita di ogni giorno" Springer-Verlag, 2008 (pag. 63).

Buyology: Truth and Lies About Why We Buy

M. Lindstrom
Random House Doubleday, 2008

"Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light". (Philip Kotler).

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

D. Westen
Public Affairs, 2007

"Everything we know about mind, brain, and politics tells us that there are three things that determine how people vote, in this order: their feelings toward the parties, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Democrats have insisted on starting at the bottom of this hierarchy, practicing "trickle up" politics—the theory that voting decisions trickle up from voters' rational assessments of candidates' policy positions. Trickle up politics turns out to be as valid as trickle down economics. The proof is in the White House, the Congress, and the federal judiciary. The antidote lies not in familiar prescriptions of moving to the center or the left but simply in moving the electorate. The way to win elections, particularly against a party that understands how to move people, is to understand the political brain—how it evolved, how it works, and how central emotion is to it".

Every brand has a core. Every brand marketer believes consumers know what it is. Consumers may have a different idea. Learn how Map Brain Communication captures the 'cognitive impact' of your brand, advertising, product, nad messaging with your consumers.

Advertising Effectiveness Analysis

Brain imaging and brain activity analysis (consumer attention, preference, memory testing) while watching advertising and commercials.

Brands and Pack-systems Effectiveness Analysis

Brain imaging and brain activity analysis (consumer attention, preference, memory testing) while watching brand, packagings, products and items.

Sales Force Training

Training courses and workshop aimed to increase knowledge of brain functions and to develop specific skills in decision making processes

Neuromarketing Consultancy

Tailored consultancy services, based on Map Brain Communication neuroscientific know-how in order to support marketing and communication initiatives and to increase their effectiveness.

Neuromarketing in Italy and all over the world is the new frontier in market research and consumer understanding. Map Brain Communication works with clients who really want to apply innovative research techniques within business contexts in order to improve selling.

Map Brain Communication cooperates with leader companies in market research, Information Technology, relationship marketing, scientific research, strategic consultancy on consumer and communication.